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At triggeritpersonaltraining.com, we believe that fitness is not one-size-fits-all. Our personal training sessions are customized to meet your unique goals, whether you're aiming to lose weight, build muscle, or improve your overall health.

 Trigger It - "To elicit a response or change to an event or circumstance that is the cause of a particular action, process or situation."  

Welcome to Trigger It Personal Training  and Thank-You for your interest and in your pursuit of bettering your health and fitness.

Our mission is to help busy professionals and parents over 40 years old regain control of their bodies, build strength from the inside out and achieve their health and fitness goals through personalized 1-on-1 coaching and online training that fits into their hectic schedules and lives. We  provide the accountability and tailored solutions to help you feel stronger, more confident and stress-free. 

What is our passion, style and specialty of coaching and online training? 

We are passionate and specialize in strength and conditioning with the goal to help clients lead and live more active and pain free lives.

We are passionate about helping you build muscle mass and becoming stronger for general physical preparedness and healthier lifestyles. 

We are passionate about helping clients reach their weight loss goals and feel better about themselves.

We are passionate wellness specialists who design programs and creates training methods according to clients needs and specifications.

We love inspiring and motivating others to live healthier and happier lives. 

Did you know that Cory Maystrowich @ Trigger It Personal Training was named Canada's Top Trainer in 2024 and a 2025 nominee for Fitness Trainer of the year by the prestigious Impact Magazine. Cory has also been a nominee of Calgary's coveted White Hat Award and has been recognized for his excellence in Calgary. 

At sixteen, a near-fatal ATV accident almost left me paralyzed. My journey transformed from an active teenager to someone who struggled with weight gain and had to relearn how to walk after prolonged immobility. This experience ignited my passion for fitness and strength training.

Over 31 years ago, I began reading Muscle & Fitness magazines while training with my father's equipment. Despite initial struggles with my own results, I pursued university education, professional certifications, and sought mentorship from elite trainers and strength coaches across North America. This knowledge transformed my life, and now I'm dedicated to helping others overcome similar challenges.

WHO I HELP

I work with people facing the same struggles I overcame: yo-yo dieting, motivation issues, self-limiting beliefs, poor food relationships, time constraints, injuries, family obligations, and misinformation. My passion lies in inspiring others to live healthier, happier lives by providing accountability, education, and a new perspective on fitness and wellbeing.

MY MISSION

I help busy professionals and fathers over 40 regain control of their bodies and build strength from the inside out. My goal is to teach people how to maintain a balanced, healthy lifestyle while improving their fitness, strength, and overall well-being—becoming better for themselves and role models for their families.

MY SERVICES

• One-on-one in-person, small group, and online training
• Nutrition coaching with customized macros and sample meal plans
• Custom-designed strength training and conditioning programs
• Bi-weekly individual coaching calls
• Weekly progress check-ins
• Habit coaching and development
• 24-hour text support

MY IDEAL CLIENTS

• Primary focus: Men aged 40 to mid-60s
• Busy professionals with demanding careers and fathers
• Goals typically include body composition changes, increased strength, improved endurance, muscle development, fat loss, and injury rehabilitation
• For one-on-one training: Intermediate to advanced clients with strength      training background who need help achieving specific results
• For beginners: Men and women new to fitness who need guidance to start their journey
• Most clients struggle with time management, poor eating habits, irregular sleep patterns, and self-sabotage
• I welcome all clients but thrive with those committed to serious training

MY UNIQUE APPROACH

I provide hands-on, personalized coaching and treat every client like a close friend. Our strong communication creates lasting relationships with exceptional client retention. My clients gain not just results but knowledge, understanding, and confidence in managing their own fitness and nutrition. Eventually, they develop the ability to understand their bodies while continuing to enjoy new training programs and challenges.

My approach emphasizes: Showing up consistently, putting in the work, competing with yourself, trusting the process, and enjoying the journey. I present myself authentically, sharing my personal struggles and victories to create genuine connections with clients.

MY VALUE PROPOSITION

I inspire and motivate people—primarily men—to live healthier, happier lives. I help busy professionals and fathers over 40 regain control of their bodies and build strength from the inside out. Through education and coaching, I teach clients to take ownership of their results and achieve independence. By focusing on proper lifting techniques, clients experience visible and tangible physical improvements. My priority is building relationships through communication, consistency, and dedicated effort.

Cory's an active, energetic and healthy Husband and Dad to two young and energetic boys who also has to find the time to get his own training and workouts in. Cory can also relate to most of his clients over 40 with his age, having a family, dealing with hectic schedules, aches and pains from past injuries that take longer to heal and even a slower metabolism. 

 Before kids, he had the time and energy  to train as a competitive runner of marathons, half marathons, 10k, 5k, adventure and obstacle races. Today,   workouts are programmed to be quick, efficient, with more focus on proper form, sleep, nutrition, and recovery practices to help keep training ongoing and active without all the setbacks of soreness, and the nagging aches and pains that can come with aging. 

Cory's training and programming is directly influenced by his ongoing learning, his passion, knowledge and 20+ years of experiences and the specialized training experience he gained with Gym Jones and Bobby Maximus. 

 After fully applying the experiences and learning philosophies and theories, he has a passion for teaching and training individuals who want to change their health and life.